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About Us

About Us

Hey Mamas!

Fashion and Fairytales is an online lifestyle boutique for Moms and their kids! We offer cool and stylish apparel, accessories and gift items for Moms as well as unique and funky clothing and accessories for your munchkins.

Who are we? Fashion and Fairytales Boutique was born out of a need for a shop that offers super-cool clothing and accessories at reasonable prices (everything on the site is under $200-most everything is under $100), all geared toward Moms and their kids. This includes clothing that is wearable for Moms and that flatter their post baby bodies! This means no body-con dresses, booty shorts or ill-fitting trendy items that are made for 18 year olds with no curves!

Our baby and kid apparel and accessories are super cute & cool & many are designed by other Mompreneurs–we love to support small businesses like ourselves!

We also carry a great assortment of gift items celebrating the hilarious and ironic life of a Mom.

We strive to provide a fun & stress-free shopping environment (no Mama wants to shop at a store with her beautiful kiddos in tow-it always gets crazy, even on the “good” shopping days), where you can throw on your sweats at 11pm when you are finally alone, put your hair in a messy ponytail, grab a glass of wine and peacefully browse tons of great fashion that is hand-selected with your lifestyle in mind!

Beyond looking at the amazing products, we want to provide some good reading for you! Coming soon, we will offer “Mom-iform” outfit ideas on our blog, tips for navigating through motherhood and other Mom Life topics like DIY projects and recipes.

Our mission is to create an online shopping destination that is fun & fashionable with a touch of humor—just like Motherhood! We use real moms as models and all items are carefully selected with moms in mind. We want all moms to have a fun place to go to find fashion inspiration (for every event from grocery shopping to date night), tips and tricks on how to make Mom-life easier and a place to send family and friends when a gift is in order!

We hope you love everything and welcome all feedback. Please email us at Fashion and Fairytales with all comments/questions.

We would also love to post pictures of real Mamas and your amazing style! Post on Instagram using #fashionandfairytalesboutique & #motherhoodmademethisway and we may feature you on our Instagram posts and/or website!! Thank you for your support and we can’t wait to shop with you!

Take care!

Alexis O’Connell 

(owner + mom)


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