Fashion & Fairytales Boutique-The Story


Opened by a mom of 3 in October of 2016, Fashion & Fairytales Boutique was kind of a "fly-by-the-seat-of-your-pants" pop-up dream that has become a fun, unique place for local and visiting ladies, dads & kiddos to shop! (One of my best compliments was a little customer who said her favorite stores are Target & Fashion & Fairytales! Lol, that’s amazing)!

The first year was challenging to say the least, but with a ton of support from many loving family members (most notably my little munchkins who drew me pictures, wrote me notes of encouragement and told me every day to “have a great day at the store, mom!”), friends and customers (many of whom have become friends), we are still going and LOVE offering our community a boutique shopping experience. Now with our website and direct shop from Instagram feature, we are looking forward to offering our in-store customer experience to families all over!!

We are always looking for the coolest, most special brands for ladies, kids & baby to add to our assortment. We love carrying smaller brands, many of which are mom-owned and local! Several of our lines are also made in the USA! Beyond apparel and accessories, we have an awesome selection of gifts for everyone and can gift wrap on the spot-no need to buy a $3.50 plain bag from Target on the way to the party! = ) 

We are located at the beautiful District at Green Valley Ranch in Henderson, NV on the Panera side-right next to Crazy Pita. We hope to see you soon whether in-store or online! 

Thank you so very much for visiting and supporting a dream! I hope that we can return the favor and make your day with the perfect outfit or gift! 

 xo Alexis O'Connell

The District at Green Valley Ranch
2225 Village Walk St. 173
Henderson, NV 89052

Questions/comments/feedback? Please reach out to us:

(702) 558-1416

fashionandfairytalesboutique@gmail.com